Focus on content, a few things that push further into that paid space we talked about.

Did this for practically nothing, wrote it, found the clips and worked closely with an editor.

One of the first spots I ever created, bigger budget, lots of talent, but still pretty real.

Manifesto piece I created for Apple’s 30th.

Forgettable brief, zero budget, and for a printer. Found an angle, wrote it, figured out all the details and ended up creating a nice little story that was short listed at Cannes.

Example of doing a lot with a little, I think this cost us 125-150 all in. I wrote and crafted through post.