Joe Fotheringham

To signify the release of a new phone whose design for the first time had been completely overseen by Jony Ive, we chose to create a graphically immersive story about how the inside and the outside are essentially fashioned from much of the same elements and at the same time each color combination can be completely unique and individual to the person who uses it.

Collaborating closely with the YouTube Shorts team, we created an authentic look at the Shorts world of 2023s biggest names at the BRITs, a film and campaign that would play to the guests at the O2 and live broadcast.

Taking a moment to look at our users, we tried to focus on the simpler, almost insignificant moments that are completely reshaped based on the existence of apple products.

A series of TV spots, directed by Mark Romanek, and magazine ads to demonstrate no matter who you are, or what type of user, Siri is there to help you do practically anything.