Apple - Shot on iPhone
🏅 2015 Cannes Lions – Grand Prix Winner – Outdoor
🏅 2015 Clio Awards – Grand Clio Winner – Outdoor
Coming up with this Cannes grand prix winning idea, we recognized that for long enough Apple had asked people to “think different”, but we were at a saturation point and it was time to start celebrating the creativity from communities and places around the world that were benefiting from our products.
No longer would we show off the devices, but instead use our extensive media buy as the worlds largest art gallery, making the world a little more beautiful and a lot more interesting by focusing on the work being created by our users on their iPhones, and their incredible perspectives from around the world.
