OMEN by HP

Working very closely with leadership for HP Global, we helped turn a fledgling gaming division into a leader of brand, content and conversation within the E-Sports realm. Not satisfied with the under produced and forgettable work created by competitors, we worked hard to create consistency, a polished look and a brand that had heart and emotion.

Starting from the ground up with their brand, then applying that to content, social, experience and product. We redefined mediums, found ways to support community and created a brand that was open, accessible and free from the volatility that others were known for.