The North Face - Apex Flex
Around their new Apex Flex range of waterproof products we created the Seek No Shelter campaign, one where people embrace the rain and let it gain a whole new perspective of the places they go, and the adventure they seek.
Lastly, we collaborated with the band White Denim to exclusively launch their new single on Spotify only where and when it was raining. In addition, the band premiered the song live at SXSW as an immersive experience. The stage was transformed into the eye of a storm while the band performed, while fans felt cool air, mist and the smell of fresh rain.